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#RoarForChange: UNICEF and Star Wars Uses the Force for Change

As part of the countdown to SOLO: A STAR WAR STORY, debuting on May 25th, Star Wars and UNICEF have united to support the global charity initiative Star Wars: Force for Change. The campaign supporting this initiative, called RoarForChange will help support UNICEF’s lifesaving work for children.

In this campaign, every post, like or sharing using the hashtag #RoarForChange on social media between May 3 and May 25, Star Wars: Force for Change will donate $1 to UNICEF, up to $1 million. As 1 in 4 children worldwide are chronically malnourished, the money raised through Star Wars: Force for Change will help UNICEF provide Ready-to-use-Therapuetic food packets to children suffering from malnutrition, ensuring they have a chance at a brighter future.

If you’re looking for ways to participate you can do one of the following:

  • Post a photo/video doing your most creative Wookiee roar on your social media pages (Twitter, Facebook, Instagram)
  • Challenge or nominate members of the Star Wars cast (or your own fans) to share their own versions of the Wookiee roar using the hashtag #RoarForChange
  • Got a Chewbacca mask that does the roar for you? Wear it in your video and post to your profile–use the h/t too!
  • Need some inspiration? Use the Dubsmash app and use the Chewbacca audio file and post directly to your profile; remember to include #RoarForChange in your post

The FanBros are loading up our own #RoarForChange videos! Be sure to follow us all over the interwebs (Twitter, IG, Facebook, Tumblr, YouTube) at  @FanBrosShow to see our Wookiee Roar vids!

Learn more about the Star Wars: Force for Change initiative here>>https://forceforchange.starwars.com/


Star Wars: Force for Change, a charitable initiative from Lucasfilm and Disney, harnesses the strength of Star Wars to empower and improve the lives of children around the world. Since 2014, it was inspired by Star Wars fans, and the countless hours they have dedicated to philanthropy over the past four decades. To date, over $15 million has been raised for charitable causes around the world on behalf of Star Wars: Force for Change. With a bright future ahead, and new Star Wars stories to be told, Force for Change aims to continue collaborating with causes and encouraging others to be the forces for change in their own community. To learn more, please visit ForceForChange.com