Bruce Lee doesn’t come back as a zombie or anything in this new commercial for Johnnie Walker, even though that would be awesome. Instead we have Bruce Lee dropping knowledge about water and dragons while overlooking Tokyo, not sure which is better. Anyway the director of this commercial, Joseph Khan says that you should watch the video above and then hit the jump to find out how this was created. While I’m not a fan of using Bruce Lee to sell Johnnie Walker I have to say this is an impressive commercial, and anytime we get to hear some of the wisdom of Bruce Lee it’s a good thing right?
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee’s daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.