What Is The Atari Box?
So Atari is coming back into the console war. With their last console being the Atari Jaguar released in 1993, we’ll see if they can hold their own in this day and age. The gaming landscape is vastly different since 1993 and a lot more expensive. Is Atari a worthy competitor of the big 3? Let’s discuss it.
Another option they could possibly do is go for the nostalgia market, which could definitely work. Could they be doing an Atari Classics console? We saw with the NES Classic that nostalgia still sells and all those old gamers that miss those days will snatch nostalgia up in a heartbeat. Difference here is that that’s the NES, who’s out here asking to play Atari again? This hypothetical has some validity to it as well, seeing that their teaser showed what looked to be a callback to their old consoles, the camera gliding over a sleek, black vent with a cut to a wooden panel finish. Would you pick up an Atari Classics all-in-one console?
There’s also the third option, which I don’t see as viable as of now, going for indies. Normally I’d say that this was a great idea, but after seeing what happened to the OUYA, which ceased production due to not hitting with gamers, I don’t think it’s an amazing idea. What it is though, is a way to stand out and still make it somewhat desirable to the consumer who doesn’t have too much reason to get a console if they already have one, or has a PC. The most common complaint we see about the consoles is that they’re too similar or just low end PCs, and this is a way to avoid that comparison. If they do go this route, I can only hope that they learn from the OUYA’s mistakes.
Rest In Peace–we barely played you.
Hopefully the Atari Box can do something to stand out from the big three console competitors. What do you think it’ll turn out to be? Do you think it’ll thrive or do you think it’ll flop? Let us know below!